Process
How we build links you can defend
No anonymous networks. No mystery inventory. A clear process from brief to live URL — inspired by the transparency buyers expect from top agencies worldwide.
- 01
Package & targets
You choose a pack. We confirm practice areas, priority URLs, and a safe velocity for legal SERPs.
- 02
Prospecting
We build a shortlist of relevant sites and pages using traffic, topical fit, and neighbourhood quality — not DR alone.
- 03
Outreach & negotiation
Custom pitches to real site owners and journalists. Every procurement has a real conversation behind it.
- 04
Quality control
Before anything goes live we check organic traffic signals, spam score, outbound patterns, relevance, and anchor safety.
- 05
Placement & reporting
You receive live URLs, metrics at placement, and notes you can share with stakeholders or white-label for clients.
The fork in the road
Every vendor sits on one of these sides
We built the process to live on the left — the side you’d put in a QBR without sweating.
Our QC checklist
| Signal | Why it matters | Our bar |
|---|---|---|
| Organic traffic | Dead pages rarely help rankings or brand | Meaningful visits or clear niche authority |
| Topical relevance | Context beats vanity Domain Rating | Related niche / audience fit |
| Outbound neighbourhood | Spammy neighbours poison good domains | Clean, editorial outbound patterns |
| Anchor safety | Over-optimised anchors create risk | Natural brand / URL / partial mix |
Order links
Want this process on your practice pages?
Order a pack for your law firm or solicitor site — we handle prospecting, QC, placement, and reporting.
Clear packs · Legal niche focus · Live URL reports