Risk cleanup
Toxic and worthless links identified; disavow file prepared; future acquisition rules locked.
Case study · Retail / ecommerce
Rebuilding organic share for an ecommerce brand
A mid-market retailer was outranked on commercial terms despite strong content. We cleaned risky legacy links, then built relevant market and niche authority to money pages.
+62% Organic sessions (priority category)
+38 New referring domains
14 Page-1 keyword movements
0 PBN / farm placements
6 mo Engagement length
01
The challenge
Category pages sat on page two behind competitors with stronger, more relevant referring domains. Prior “cheap” link spend had added noise without moving revenue terms.
- Commercial keywords stuck despite content refreshes
- Legacy backlink profile included low-quality directories
- Leadership wanted growth without penalty risk
02
Strategic approach
Stabilise first, then earn. We audited and disavowed where needed, mapped competitor link gaps on money pages, and set a natural monthly velocity skewed to market and niche relevance.
Money-page targeting
Link equity aimed at category and product-cluster URLs — not random blog posts.
Relevance over vanity DR
Host selection weighted traffic, topical fit, and neighbourhood quality.
03
Execution
A blended programme of guest posts and niche edits, with monthly reporting and anchor discipline.
Month 1 — Audit & blueprint
Full backlink review, competitor gap analysis, target URL/anchor plan.
Months 2–4 — Authority build
Outreach-led guest posts + inserts into ranking niche articles supporting category themes.
Months 5–6 — Compound & refine
Doubled down on winning topics; replaced underperforming targets; QBR-ready reporting.
04
Measurable results
Organic visibility recovered on priority commercial terms. The client kept a clean acquisition model they could defend internally.
01
Traffic to priority category
+62% organic sessions vs pre-campaign baseline over the measured window.
02
Referring domain quality
+38 new relevant referring domains; zero PBN/farm placements accepted.
03
SERP movement
14 tracked commercial/supporting keywords reached page one during the engagement.
Client
Ecommerce brand
Retail / ecommerce · 6 months
- Guest posting
- Niche edits
- Backlink audit
“Finally a partner who explained every placement. The cleanup alone was worth it — then the rankings followed.”
Next step
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